Sean got his first taste of the digital world in eighth grade when he was offered a $60k job as a web designer after winning an online contest. The offer was subsequently rescinded when the company figured out he was only 14. Not to be deterred, Sean has been working in web marketing world pretty much ever since. From creating a custom e-commerce website selling car parts in 2001 to where he is at today leading two Global Center of Excellence Programs (COEs) in digital marketing and demand generation for a $16B organization.

After four years of high-level college basketball and a short stint as a professional basketball player, Sean launched a successful web design and digital marketing company that catered to small businesses in the Charlotte area. He later took his talents to the NBA, where he expanded the digital footprint of the Charlotte Bobcats (now the Charlotte Hornets).

At Pentair, Sean flourished by disrupting the old B2B manufacturing model and transition the once Fortune-500 company into a leading digital powerhouse. Now at Ingersoll Rand, Sean is responsible for developing, planning and implementing enterprise-wide, digital marketing and demand generation strategies as the Global Center of Excellence Leader that supports the organization's strategic initiatives and long-term goals.

Rapid Growth & Profit Driven Marketing Leader

~ Marketing Professional in Fortune 500, Entrepreneurial Start Ups, and Rapid Growth Environments ~

Well Rounded Marketing Professional... marketing campaigns, digital technology, web design and user experience, visual design, marketing strategy, data driven results, vendor direction, creative storytelling, P&L control, brand growth
Digital Expertise... Ecommerce, Magento, Drupal, Wordpress, SEO, PPC, display + retargeting, marketing automation, digital strategy, a/b testing, conversion rate optimization
Storytelling... tactical creative direction to showcase brand across multiple channels backed by data driven results
Streamlined Marketing Technology... implemented marketing tools and partnered with IT to work on roadmap
Hardworking Competitor & Leader... former professional athlete and member of Division I (basketball) and Division II (volleyball) college sports teams
Merger & Acquisition Architect... experience with 15+ deals, from small integrations to all new company branding
• Complete B2B and B2C marketing experience within last three positions gaining valuable experience in both fields



    Ingersoll Rand (NYSE:IR) advances the quality of life by creating comfortable, sustainable and efficient environments. Our people and our family of brands—including Club Car®, Ingersoll Rand®, Thermo King® and Trane®—work together to enhance the quality and comfort of air in homes and buildings; transport and protect food and perishables; and increase industrial productivity and efficiency. We are a $16 billion global business committed to a world of sustainable progress and enduring results.

    Global Director, Digital Marketing 2018 - Present

    Enterprise Strategic Marketing – Charlotte, NC

    Dual Global Center of Excellence (COE) Leader in Demand Generation and Digital Marketing – Assisting to help drive digital marketing competency development and maturity, enhancing demand generation strategy and execution, consulting internally in digital marketing and demand generation strategy, and talent development across 10 global business units totaling over $16B.

    Responsible for developing, planning and implementing enterprise-wide, digital marketing strategies that support Ingersoll Rand’s strategic initiatives and long-term goals. This includes overseeing and leading the continued evolution of Ingersoll Rand’s corporate digital properties and managing select enterprise vendors.

    Work globally across multiple business units to improve their digital marketing strategy and demand generation practices. Work as the liaison for all SBUs by building a corporate-wide community around digital marketing & demand generation, focused on sharing best practices, establishing standards, and recognizing effective results.


    The Digital Marketing Program at USF Muma College of Business empowers marketers to meet the challenges of the new digital world

    Advisory Board Member 2018 - Present

    Board of Directors – Tampa, FL

    Students get to solve real-world challenges and use practices developed by top companies, while digital marketing experts and professional instructors guide them through every step to drive success in marketing in the digital age


    Pentair, Inc. (NYSE: PNR) is a $3 billion pure play water company delivering a comprehensive range of smart, sustainable water solutions to homes, business and industry around the world. With headquarters in Minneapolis, MN approximately 130 locations in 34 countries, Pentair employs 10,000+ employees worldwide.

    In April 2016 after much digital success at Pentair Aquatic Eco-Systems, I relocated to Cary, NC to lead all of the digital marketing activities for a larger share of Pentair to build out more successful digital marketing strategy across the company.

    Manager of Digital Innovation 2016 - 2018

    Pentair Pool – Cary, NC

    Pentair Pool is the largest platform within Pentair; a $1B B2B business in the pool and spa equipment industry

    Digital Marketing Manager 2014 - 2016

    Pentair Aquatic Eco-Systems – Apopka, FL

    PAES a rapid start-up platform within Pentair in the aquaculture industry supplying innovative equipment and technical support to a variety of aquatic and fish farming industries.

    • Built and managed the entire digital infrastructure for Pentair AES and then facilitated that success onto Pentair Pool – currently manage a team of vendors upgrading the website to the Adobe web platform – managed e-commerce website raising sales over $1.5M in three years - designed and build a new website for Australian based aquaculture business – project managed the development of this site and main player in ideation
    • Interactive website utilizing Google Maps APIs and live monitoring connected to Magento ecommerce site
    • Multiple vendors were managed including Google, EagleIO and Human Element
    A finalist for the Magento Imagine Award for the “Most Innovative Site of the Year”
    – Introduced essential digital marketing activities to build the entire online digital marketing framework
    • SEO, PPC, retargeting, social advertising, commerce marketing, and content creation
    – Amazon – built relationship with Amazon, developed A+ pages and implemented AMS for pool products

    • Constructed and managed digital marketing sales campaigns to grow business and enhance brand awareness
    – Created e-mail marketing platform generating $1M of revenue growth with targeted marketing automation, valuable customer segmentation data, and lifestyle marketing initiatives.
    – Implemented successful SEO procedures including 1st page Google results from 34 to 1200+ keywords
    – Grew social media following from 5,000 to over 200,000+ in less than 2 years from successful campaigns
    – Ran successful sales campaigns including Cyber Monday setting one-day records in revenue, orders, impressions and pageviews

    • Supported development of digital sales enablement tools
    – Photography/videography – trained and worked with the videographer in the art video production & editing
    – Graphic Design – managed / assisted the graphic designer with multiple design projects
    – iPad app for sales team loaded with offline videos, sales tool kits, literature and product information
    – Mobile App Development – partnered with product management to launch multiple pool product apps

    • Grew and lead a digital marketing team and installed confidence in them to showcase their talents to senior leadership

    Manager, Interactive Media2010 - 2014

    Charlotte, NC

    The Bobcats are an NBA professional basketball franchise largely owned by Michael Jordan in the Eastern Conference. The business model for the NBA is mass marketed to all people and industries. Working within interactive one can include marketing to a single customer or assisting the partnership marketing team to land a multi-million dollar sponsorship opportunity.

    • Daily upkeep of, creation of all special sections on the website and bigger micro-sites
    • Worked as the internal media coverage for the team – teamed up with PR & media partners on releases and events
    • Collaboration with other departments of the organization to help them generate revenue and customer growth
    • In-house photographer/videographer for all games and most community events
    • Grew Bobcats Facebook followers from 30k to 600k+ and Twitter followers from 5k to 500k+
    • Implementation of social media contests and promotions to expand databases and increase fan interaction
    • Oversaw all content on and created customized sponsored sections
    • Managed e-mail marketing campaigns by designing templates, segmenting customers and a/b testing sends
    • Partnered with PR on a big marketing campaign to help our star player get voted to the All-NBA team
    • Played a major role in Bobcats rebrand to Hornets. Created, microsite off all things Hornets
  • Freelance Web / Graphic Designer2006 – 2014

    Prestige Web Innovations
    Charlotte, NC
    • Successfully ran a small, web / graphic design + marketing company tailored to small businesses
    • In a eight year span helped over 50+ companies dramatically increase their web/marketing efforts
    • Handled every aspect of a prosperous small business, from sales to marketing to project management
    • Buffalo Wings & Rings: Creation of website and produced all social media and e-mail marketing campaigns
    • Carolina Sporting Arms: Created an all new brand refresh with mobile website integration and special offers
  • Dynamic Auto Images2001 – 2006

    Internet Marketing Manager
    Anaheim, CA
    • Designed and maintained company web site by updating products regularly
    • Created a custom e-commerce website experience with a shopping cart functionality - at this time there we no out of the box solutions
    • Built the infrastructure for an in-house fulfillment process to expedite online orders
    • Developed a robust eBay product strategy which included product templates and becoming a power seller
    • Partnered with other online retailers to source parts and list our products on their website
    • Sponsored events and showcased industry leading products through individual sponsorships

    Orange Unified School District1999 – 2001

    Web Graphic Designer
    Orange, CA
    • Main resource to developed and implement the Educational Technology Department website
    • Created numerous graphic design pieces for different websites district and teacher’s designs
    • Worked to give a creative refresh to multiple educational websites that at the time were strictly clip art and text


  • Pfeiffer University

    Pursued MBA

    • Paused masters work when started working in sports
    • Played Division II Volleyball for Pfeiffer University
    • Help start a new college program by instilling hard work ethics in younger teammates

  • UNC Charlotte

    BSBA in Business Administration

    • Concentration: Marketing
    • Member of the Division 1 Basketball Team, played in NIT Tournament and conference championship
    • Minor in American Studies & Athletic Director’s List for Outstanding Achievement in Education
    • Community Outreach: volunteered time with public speaking and basketball instruction to help youth

  • Fullerton College

    AA Degree in Liberal Arts

    • Captain of the Basketball team, finished 37-0 and won the California JUCO State Championship

  • University of New Mexico

    • Member of Division 1 Basketball Team: played in NCAA Tournament
    • ­ Reached out to the community by reading and speaking to children at local schools and hospitals

Digital Marketing Skills

  • Leadership

  • Digital Marketing Strategy

  • Web Design

  • Marketing Automation

  • Search Engine Optimization

  • Social Media Engagement

  • Pay Per Click Advertising

  • Dispay + Retargeting

  • Technology Platforms

  • Google Analytics

  • Google AdWords

  • Facebook Promotions

  • Social Media Advertising

  • Amazon Product Listings

  • Amazon Marketing

  • Content Marketing

  • A/B Testing

  • Conversion Rate Optimization

  • Data Analysis

  • Reporting Metrics

  • Commerce Marketing

  • UI/UX Optimization

  • Customer Service

Web Design Skills

  • Adobe Dreamweaver

  • CSS

  • Java-script

  • HTML

  • j Query

  • Magento

  • Drupal

  • Wordpress

  • Responsive Design

  • FTP Hosting

Design Skills

  • Photography

  • Videography

  • Adobe Photoshop

  • Adobe InDesign

  • Adobe Illustrator

  • Adobe Premiere

  • Photo Editing

  • Video Editing

  • Video Production

Email for Resme
Pentair Aquatic Eco-Systems
Charlotte Bobcats (Hornets)
Charlotte Bobcats Work Links


Lady Cats Holiday Gallery

Lady Cats Swimsuit Fashion Show

Bobcats Practice Gallery

Craft Beer Garden Opening

Bobcats 2013 Open Practice

Lady Cats Pink Gallery

2013 Cool School Gallery

Lady Cats Auditions

Fleetwood Mac Concert

Jeffery Taylor Gives Back

Dribble to Stop Diabetes

Cats Create Outdoor Reading Area

Cho Hosts Burma Team

Jordan Works Out with Cats

Cats Care Cornucopia

Holiday Hospital Visit

Cats Care Mobile Pantry Delivery

Halloween Hospital Visit

2012 My Hero Gala

2012 Season Ticket Holder BBQ

2012 Media Day

Lady Cats Support Race For the Cure

STH Golf Invitational

Lady Cats Summer Studio

HoopTee Celebrity Golf Classic

Mayor's Youth Employment Program Kickoff

TNBA Parent / Child Clinic

STH UFC Fight Night at Strike City

Cats Care House Build

Shining Hope Farms

Lady Cats Workout Gallery

Lady Cats Western Gallery

VIDEOS (Videos are no longer available on

2014 Hoops and Heels
Michael Jordan One-on-One
BCBS Clinic
2013 Training Camp Highlights - Wings, Guards & Forwards
Cody Zeller Shooting Highlights
Cho Hosts Burma Team
Cats Care Clinic
Lady Cats Calendar Shoot Video
Bobcats Fantasy Camp
2012 & 2011 Cats Care Cornucopia
2012 Fantasy Camp
2012 Mascot Bowl
2012 WFNZ Street Turkeys
2012 Rufus Racing
2011 Shining Hope Farms


Establishing Fundamentals

Fantasy Outlook – Gerald Henderson, JJ Redick

Bobcats vs. Grizzlies

Shining Hope Farms
Web / Graphic Design - Prestige Web Innovations